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ux designer

team builder

trail blazer

Julie Hobson hiking in Iceland
About

Hello,

I’m Julie and over the past 12 years, I’ve helped unite disparate cross-functional teams around a shared vision for their products. In the process, my work has enabled accountants, data scientists, and first responders to work more efficiently, and dancers and athletes to perform at their peak.

Work

Work

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B2C Web Design, Brand Design

EVAMOSC

I created a public-facing website for the EVAMOSC data system before the customer even had a clear vision as to what the system would entail. The site started out with three basic pages filled with content of limited relevance to the target audience and grew, in response to user feedback and the stakeholders’ evolving brand, to a sleek and modern site that reflects both the values of the product team and contains useful content targeted at real user questions.

B2C Web Design, Brand Design

Seattle Swing Dance Club

The Seattle Swing Dance Club, like many volunteer-run organizations, had a website that focused mostly on the business of running the club and contained but successfully hid away basic information needed by local dancers. Targeted at young adults but built by non-professionals, the club was also in desperate need of a rebrand to modernize the logo and look and feel of the site. I worked with club leadership to establish a vision for the next evolution of their brand, designed a logo with sufficient variation that it can be used across the ecosystem in different locations and sizes, and undertook a major UI/UX overhaul on the site design system, menu structure, page layouts, and copy. SSDC 2.0 is still in development but should be live soon.

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UI / UX (B2B Data Repository Tool Design)

CADE

CADE, a proprietary data system in active use by federal government cost analysts to collect contractor data and make it available for analysis work, is a sprawling ecosystem of users, workflows, applications, and exports. During my time at Tecolote Research, I have maintained this data system while adding new features and constantly moving it forward from a usability perspective. Designing for intuitive workflows and interfaces in this system and others like it has required a detailed understanding of eight distinct professional user types, obtained through a variety of user research methods.

User Research, Prototyping, Service Design

Physio-Control LifePak 15

Defibrillators built for hospital and EMS use are complex products. They must perform a variety of different functions during routine use for monitoring patients, requiring a complex set of controls to do so. As soon as a patient goes into cardiac arrest, however, the same machine must be ready to actively guide first responders of all levels of training on only one crucial workflow: defibrillation. During my time at Physio-Control, I assisted in user research, designed graphical user journeys, defined product requirements, and built interactive prototypes to test with users and subsequently advocate for design changes with stakeholders.

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